Resume

EXPERIENCE

Fanduel Sports Network Detroit

Southfield, MI Sept 2020-Present

Director of Sales (October 2024-Present)

  • Responsible for total revenue(Local, National and Digital) achievement for Detroit RSN

  • Manage daily workflow and success of the 8 person sales team

  • Maintain synergistic relationship with Detroit Pistons, Tigers and Red Wings

  • Create successful business development strategies for new and existing accounts

  • Achieved 103% of 2024 Budget ($37.1mm/$36.25mm goal)

 

Regional Sales Manager (Sept 2022-September 2024)

  • Responsible for the performance and development of a 5 person local sales team

  • Responsible for both local and national digital revenue achievement

  • Develop strategies to maximize revenue from Tigers, Red Wings and Pistons content, including several new revenue generating ideas across TV, Digital, Social and On-Site Promotions

  • Set record ad sales revenue in 2022 and 2023, eclipsing $44 Million…+14% in 2024 to-date

  • Increased Streaming Revenue by 62% and Linear Revenue by 19% in 2023 over 2022

  • My team is achieving higher revenue numbers than ever before in the history of the network and we have not missed a budget since I have been promoted to Regional Sales Manager

 

Digital Sales Manager (Sept 2020-August 2022)

  • Responsible for network digital revenue across owned properties and non-owned inventory

  • Brought on to team in a newly created position to educate the local and national sellers on our portfolio of digital products and how to leverage them to maximize digital revenue

  • Digital Revenue in 2021 was $2.5 Million, grew to $5.5 Million in 2022 and $9.8 Million in 2023

  • Led Detroit to becoming the highest performing RSN of all Bally Sports networks nationwide

  • Achieved budget in every quarter following my very first as Digital Sales Manager

 

Walt Disney Owned Television

Chicago, IL Oct 2017-August 2020

WLS-TV Sales & Marketing Account Executive

  • Specialized in business development for linear, digital and promotional/marketing sales efforts

  • Highest producing New Business Account Executive on staff in 2019; generating $1.2M in New Business revenue for WLS-TV; 120% annual budget achieved

  • Developed the first Local multiplatform, multimarket campaign out of the Chicago office, utilizing ABC, HULU, ESPN, Freeform and Nat Geo publishers for a trailblazing new go-to-market offering for local sellers

 

E.W. Scripps

Detroit, MI Oct 2014- Sept 2017

WXYZ-TV Integrated Account Executive

  • Managed and grew an advertising portfolio of $5.6M+ in annual revenue

  • Achieved 126% of sales goal in 2016; $611,220 total NB/NTR in 2016; a 94% increase year over year

 

LIN Media Indianapolis, IN Jan 2012-Sept 2014

WISH-TV/WNDY-TV- Business Development Account Executive

  • Integrated Account Executive at WISH/WNDY in New Business and Digital Revenue

 

PROFESSIONAL /RELEVANT SKILLS

  • Interactive Advertising Board Certified

  • Google Adwords and Analytics Certified

  • Member of Disney’s OTV Developmental Revenue Enhancement and Modernization board

 

EDUCATION

Central Michigan University, Mt. Pleasant, MI

Bachelor in Applied Arts, May 2011

Major: Broadcast and Cinematic Arts Minor: Marketing